iHoops and AAU Announce Partnership

AAU becomes official iHoops program partner

iHoops.com January 11, 2010

iHoops, the official youth basketball initiative of the NCAA and NBA, and the Amateur Athletic Union (AAU) have agreed to have the AAU become an official program partner of iHoops and to endorse iHoops educational and overall basketball programming efforts.

As part of the partnership, AAU will play a prominent role in promoting the iHoops coach education program and will encourage its member basketball coaches to participate in the online education program through www.iHoops.com.  The partnership also includes cross-promotional opportunities through each organization’s websites and opportunities for exposure at select AAU basketball events.

 “We're pleased that the AAU has chosen to work with us to develop educational and basketball programming for iHoops.com," iHoops CEO Kevin Weiberg said.  “The AAU Board of Directors is very serious about improving the quality of non-scholastic basketball and in showing leadership in making a positive difference for coaches and student-athletes.”

AAU President Bobby Dodd said, “The AAU is pleased to become an official program partner with iHoops. We are in full support of the iHoops initiatives and look forward to initially concentrating on the coaches’ education program. The AAU applauds the efforts of the NCAA, NBA and WNBA in taking steps to enhance and expand the amateur basketball experience. “

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